PlugXR
Transforming Traditional Business Cards with AR-Enhanced Interactive Features".
AR Type : Brand Promotion
Category : Advertisement
Client : PlugXR
Contact SalesThe goal was to create a business card that stands out and leaves a lasting impression.
Most of the business cards have a basic appearance. The small size of the card hinders the potential of creativity. The problem was to transform the traditional paper card into an attractive card.
We decided to expand the small business card by stretching its potential into the digital realm. With the help of AR, we added Image-tracking to the card. It superimposed digital information on the card to make content attractive.
When a user scanned the card with an AR-enabled device, (such as a smartphone or tablet), the contents transformed into interactive graphics. This included videos, 3D models, animations, and links to digital portfolios and social media profiles.
The AR-enabled business card intrigued the audience. This added layer of engagement made a stronger impression on potential clients and employers.