AR VR development is getting a significant push, with giants like Meta and Apple contributing. In 2024, immersive technology will be one of the emerging sectors with growing opportunities and innovation.
The growth will also benefit several other sectors, completely changing how we interact with the world and technology around us.
This blog will discuss major developments that will propel the growth of this sector in the upcoming years.
Developments making VR AR development accessible and easy
Some major developments contributing to a faster evolution of AR VR application development and fueling their adoption are:
Introduction of AI
With the introduction of generative models and advanced AI tools in the past years, AR VR software development will be one of the areas largely influenced by them. These AI-based tools will be extremely beneficial. It will increase the natural affinity and rate of interaction in digital worlds and objects.
Use of No-code Tools
With the introduction of Drag-and-drop interfaces and pre-built templates, AR VR app development will attract many newcomers. Many no-code AR VR development software can even integrate with pro tools like Unity to produce excellent results.
Cloud Streaming
The introduction of cloud streaming will allow AR VR developers to stream experiences from the cloud to lightweight devices, removing hardware limitations and making it more accessible to the masses.
5G and Edge Computing
With 5G, the problems of low bandwidth and high latency will be solved, allowing people to enjoy their digital experiences without fluctuations or lag. It will enable smoother and more fluid real-time shared experiences combined with edge processing.
What is new for VR and AR development in 2024?
Some major new developments in the field of AR VR include the following:
The year of digital events with AR and VR
The world of augmented reality and virtual reality is poised to revolutionize how we experience digital events. From concerts and conferences to trade shows and exhibitions, immersive technologies are transcending the boundaries of traditional event formats, offering attendees unparalleled levels of engagement and interaction.
Event organizers are embracing AR and VR development to create captivating and memorable experiences, seamlessly blending physical and virtual elements. Attendees can now explore virtual exhibition halls, attend keynote sessions as avatars, and even participate in interactive product demonstrations, all while maintaining the convenience of remote attendance.
The increased mainstream adoption
These immersive experiences are rapidly transitioning from niche applications to everyday use cases. AR development for consumer-focused applications, such as shopping experiences, is gaining traction, allowing users to try on clothes virtually, visualize furniture in their homes, and even explore virtual showrooms. Similarly, VR gaming and entertainment platforms attract a growing audience, offering unparalleled immersion and social interaction.
The enterprise sector is leveraging them for training, remote collaboration, and data visualization, enhancing productivity and facilitating better decision-making processes.
Better hardware for VR and AR
We will likely witness several advancements in hardware empowering virtual and augmented Reality developers. We have already addressed long-standing challenges, such as bulky headsets, limited field of view, and motion sickness, paving the way for more comfortable and immersive experiences. Lightweight and ergonomic designs, high-resolution displays, and improved optics provide users with a more natural and seamless experience.
Growth of Immersive worlds and interactions
Driven by advancements in spatial computing and the proliferation of 5G networks, immersive worlds are becoming increasingly realistic and responsive, blurring the virtual and physical boundaries. Users can now engage in shared experiences, attend virtual events, and even conduct business meetings within these metaverse-like environments, fostering community and social presence.
Increase in popularity of tactile-based eCommerce
We will continue to witness a significant surge in the popularity of 3D, product visualization, product configuration, and try-before-buy solutions. Retailers and brands leverage these immersive technologies to provide customers engaging and personalized shopping experiences. AR applications enable customers to try on clothing virtually, visualize products in their environments, and even receive personalized recommendations.
On the other hand, VR-based e-commerce platforms offer immersive virtual showrooms and storefronts. It allows customers to explore products in a highly realistic and interactive manner. These virtual environments often feature AI-powered virtual assistants to guide customers through shopping, answering queries, and providing personalized advice.
Major events for AR and VR in times to come
Some major developments and expectations that can propel the growth of this sector further include –
Rise in no of users
The number of AR VR users is expected to reach an astounding 3674.0 million by 2028, reaching a penetration rate of 52.8% in 2024 and generating an estimated revenue of 38.6 billion dollars. This rise is extremely good news for brands and investors who took the risk in this technology while it was still in its infancy.
Launch of Apple Vision Pro
Apple Vision Pro made a ripple in the tech market with its astounding technology and possibilities. Its success will open a new door for AR and VR-based technologies and equipment in the future. While this spatial headset was announced last year, it will only be available for purchase in 2024. It was launched for American users. The rest of the world still has to wait a few more months to get their hands on it.
Meta connect to increase collaboration between experts
The top minds in augmented and virtual reality tech are coming together for Meta Connect. It is a rad conference highlighting the latest developments, insights, and trends in the field. The event is going down in San Francisco, California. It will have plenty of opportunities to network, attend workshops, and hear from keynote speakers. Many leading AR VR development companies are due to be part of this event and showcase their newest endeavors.
Key Takeaways
Apple and Meta have been displaying their trust in the future of immersive technology. Among eCommerce, retail, and fashion brands, AR VR presents an exciting opportunity for growth and innovation to provide customers with new and creative experiences. It is still a largely unexplored field. 2024 will, thus, be a rewarding year for brands willing to explore it. If you are willing to participate in this trend, start your journey with PlugXR – the best AR VR development platform, where you can develop apps on the go without coding.