The average internet experience amplified when this technology entered the global market. Its immersive technology has revolutionized consumer interaction across industries. The AR VR applications have significantly increased and the industry is forecasted to gain close to 100 million users by the year 2027.
Why has AR and VR become a sensation across the industries?
69% of the world’s population has access to the internet. This internet space has developed significantly over the course of time. Today, we are living in a simulation where the digital world has seamlessly merged with the physical world to create a new reality.
Extended Reality (XR) is the space where the digital and real overlap. Augmented reality (AR), and Virtual Reality (VR) are the major components.
It provides cutting-edge solutions and bridges the gap between the digital and physical realms. This process in turn opens the door for unimagined possibilities. It is widely accessible as a person requires merely a mobile phone and internet connection to plunge themselves into a whole new world. AR brings the digital to the real, enabling the user to project graphics in their present environment assisted by their phone or special glasses. On the other hand, VR transports you to a whole different realm, blocking your present environment.
The integration of technology with reality has enabled various sectors such as medicine, education, and advertising to elevate their ecosystem. These sectors are actively pursuing AR VR application development to create technologically apt and immersive solutions for their services.
6 AR and VR applications across various sectors:
The plethoric consumption of this technology is astounding. This article aims to familiarise the reader with the realm of this extended reality and how various individuals as well as collectives employ this technology to their best use.
Empowering the student’s mind (Education and Training)
When we were kids, the real world felt limited for our euphoric and untamed imaginations. But not anymore. The advancement in technology and the sheer prospects of transcending the real world to enter a whole new realm with untamed possibilities equips a young mind to go beyond its limits.
Private and public schools are highly receptive to technology. AR VR application in education has provided them the gateway to adapt to the fast-changing world and its attributes. Not only schools but independent pedagogic institutions and free will education have adapted to it as well.
These institutions are actively engaging their students with AR equipped textbooks as well as classrooms to make education fun. Students can actively interact with the texts and bring images to the physical world which makes learning a productive process. The stories come to life with immersive VR technology. You can cruise around the Narnia forest with VR or bring your drawing book to real life with AR.
This prepares the students to adapt to the ever-changing technological environment and maintain their relevance with the developing knowledge.
Assisting Healthcare and Medicine
Healthcare is a sensitive industry dealing with life-death and other such oxymorons. Therefore integrating any new technique to perform even the minutest of a task requires precision and trust.
AR and VR applications have successfully penetrated the healthcare system where this technology has become an integral part. The post-pandemic globe emerged as a welcoming place for AR VR due to no physical interaction policy and remote diagnosis.
Today, AR and VR are actively used in telemedicine, pain management, rehabilitation, medical training, and education. The global AR healthcare is forecasted to register a 26% CAGR in the 2022-2027 period.
Augmented Reality is used in healthcare services to simplify complex medical procedures which adds to the dexterity of medical operations and reduces operation time.
VR has replaced anesthesia as a pain management system in several countries.
With constant improvement in AR, medics employ this technology to treat phobias, PTSD, and anxiety disorders in a controlled environment.
Apart from Cognitive behavioral therapy, Physical rehabilitation is yet another medical field where the medic can provide physical therapy to remote patients through virtual assistance.
Revolutionizing your Business
Extended reality has conveniently changed the face of business operations around the globe by traversing business and consumer interaction to a new level. The core of a business setup is its target customer. And to create customer engagement, the prerequisite is to provide customer satisfaction. With the application of AR VR in businesses, we can achieve this goal on an elementary basis. Luxury brands have already adapted to this new technology.
Brands like IKEA are the leader in the field with their immersive trial on feature. The user merely needs their phone to access this feature. All you need to do is locate your phone in the direction where you want to place your new furniture. The AR will overlay a digital image of the furniture onto the real-world environment. This will enable you to envision your furniture outlook in the house and assist you in making a wise purchasing decision.
Transforming product visualizations
Applications in Marketing
The marketing and advertising industry is the largest consumer of AR VR services. It is largely used to enhance product packaging or in-store displays with interactive AR content. Augmented reality packaging is the next big thing in the marketing industry helping businesses to create sustainable and effective sales. For example, scanning a product with a smartphone can trigger AR animations that projects features, benefits, or usage instructions.
Retail
AR VR application in retail is nuanced, it can enhance customer experience through virtual try-ons (e.g., clothing, makeup), interactive product demonstrations, and location-based promotions. Sephora and Gucci have incorporated this cutting edge technology as their essential business model to create tailored experiences for their customers.
Advertisement
With the help of this, advertisements have stepped into the streets among people and possess the ability to interact with their target audience in real-time.
Suppose you are walking in your favorite street and you see graffiti on the wall. You take out your camera to take a picture of it. But, suddenly the still graffiti on the wall starts moving and comes to life on your screen. Immersive ads have become the next big thing in the global market.
The rise of Cross Space Shinjuku billboards in Japan has elevated the advertisement industry. An interactive experience never fails to awe the general public. Applying XR in marketing proliferates the consumer experience and enhances sales performance.
Expediting Manufacturing
The 4th industrial revolution is hyper focused on minimising the manufacturing cost and time. Extended reality allows space to forgive mistakes and alter ideas and design on demand- a rudimentary concept to cut down on downtime and make manufacturing a cost and time effective process.
The digital overlay on the physical world allows project visualization in real-time and reduces mistakes on the actual product. This is achieved by streamlining the process and increasing client interaction with the project. With the help of AR VR applications in manufacturing, multiple designers can conveniently interact within one project frame. It enables detailed product design to identify mistakes and improve the quality of the product. Architects often employ AR and VR technology in their drawings and designs to reduce cost, time, and mistakes and opt for a sustainable solution to their models.
Remodelling Automotive industry
AR and VR applications in the automobile industry have revolutionized consumer experience. Today, major luxury companies such as Tesla and Audi have significantly switched to VR test drives. This integration has significantly reduced the engineering cost and spares the need to relocate heavy machinery in the showrooms.
BMW has introduced immersive showrooms that enable the client to interact with the features of the cars without the car being physically present in the place. TAFE has employed AR to provide its customers the opportunity to explore and understand the advanced technology of their vehicle before making a purchase.
XR in the automotive industry has become a quintessential technology helping the brand to cut on research and development costs. The Product prototyping has become significantly effortless and cost effective. The virtual prototyping seamlessly avoids unnecessary effort and bulky physical prototypes. It transforms the flat drawings and designs of the car and engines into an interactive model that provides the brands with a concise and transparent outlook onto the desired result.
Conclusion
With the constant improvement in the quality of AR, it is integrating a seamless experience into our lives where proverbially inaccessible aspects have become conveniently accessible and interactive.
AR and VR application is not limited to the sectors mentioned above. It transcends beyond the popular service sectors and can be implemented in nuances of our lives.
It provides space to alter and adjust ideas before presenting them in the real world. This in turn establishes a tailored customer experience.
If you are a business owner, a freelancer, or just an enthusiast! Then AR is the next thing you require to get that breakthrough in the curve of life.
You can access this feature dexterously without getting into the complexities of coding with the PlugXR platform. Get started with the demo!